Introduction
A senior executive from Sun Microsystems, after staying at the Pan Pacific Hotel, Vancouver, congratulated the hotel’s vice-president and general manager, Steve Halliday, on how well his staff read her mind. This had nothing to do with resident palm readers, astrologers, or fortune-tellers; it was a reflection of the fact that the executive felt she [...]
Archive for the ‘Branding’ Category
Case study: Pan Pacific Hotel, Vancouver, Canada
Posted in Branding on June 22, 2008 | Leave a Comment »
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